Headline Roundup • May 27th, 2025
Democrats Consider $20 Million Plan to Court Male Voters
Summary from the AllSides News Team
Top Democrats “have been gathering at luxury hotels to discuss how to win back working-class voters,” mulling a $20 million spend on courting male voters, according to a new report from The New York Times (Lean Left bias).
The Details: Code-named SAM, “Speaking with American Men: A Strategic Plan” would reportedly allot $20 million to “study the syntax, language, and content that gains attention and virality in these spaces.” The Times added that it recommends buying advertisements in video games, among other spaces, and urges shifting to a “moralizing tone.”
For Context: Previous reporting from The Times said top Democrats like California Governor Gavin Newsom and Kentucky Governor Andy Beshear, as well as “seven-figure Democratic donors,” met at a San Francisco-area Ritz-Carlton in early May to discuss their 2024 election defeat and future funding. In the 2024 election, 55% of males voted for President Trump, while just 42% voted for Democratic candidate Kamala Harris. Results were more stark when divided by class; Trump won 61% of males without a college degree, while Harris won 37%.
How The Media Covered It: The story was not widely covered across the spectrum. The New York Post (Lean Right) emphasized the luxurious and “swanky” nature of the Democratic events. The New York Times said the Democrats’ projects “can read like anthropological studies of people from faraway places.” Mediaite (Lean Left) described The Times’ report as “brutal.” ZeroHedge (Lean Right) wrote that the development “comes amid widespread Democratic soul-searching after a loss that wasn’t just electoral, but cultural.”
Written by the AllSides staff (of humans). Learn more. Support our mission. Suggest an improvement to this summary.
Featured Coverage of this Story

Emily Elconin for The New York Times
One longtime Democratic researcher has a technique she leans on when nudging voters to share their deepest, darkest feelings about politics. She asks them to compare America’s two major parties to animals.
After around 250 focus groups of swing voters, a few patterns have emerged, said the researcher, Anat Shenker-Osorio. Republicans are seen as “apex predators,” like lions, tigers and sharks — beasts that take what they want when they want it. Democrats are typically tagged as tortoises, slugs or sloths: slow, plodding, passive.
The New York Times published a hard-hitting report, Sunday, laying out the ways in which President Donald Trump has monetized his office. But the Gray Lady didn’t exactly let Democrats off the hook Sunday — as they also ran a devastating feature on the party’s efforts to win back young male voters.
In the piece — written by national political correspondent Shane Goldmacher — some brutal details were reported about the Democratic party’s efforts to bring young men back into the fold.
Top Democratic operatives and donors have been hobnobbing in “luxury hotels” while trying to figure out why the party is shedding men and the working class — moves that have liberals have slammed as out of touch.
In one instance, liberal super PAC Future Forward hosted a gathering in the Ritz-Carlton resort in wealthy Half Moon Bay, California, to apprise donors on what went wrong in 2024. Prominent figures such as California Gov. Gavin Newsom (D) and Kentucky Gov. Andy Beshear (D) were reported in attendance.
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