NBC and Peacock Holiday Content Reached 88 Million Viewers From Thanksgiving to New Year’s Day

Between Thanksgiving and New Year’s Day, NBCUniversal‘s slate of holiday programming reached a total of 88 million average viewers. That total comes from a combination of Nielsen’s measurement of broadcast airings on NBC and the company’s own internal data regarding streams on Peacock. For context, NBCU reported 82 million viewers for its holiday slate in 2023, but that number was measured from Thanksgiving to Dec. 22 rather than Jan. 1. The biggest contributor to the 88 million viewers was the Macy’s Thanksgiving Day Parade, which was the No. 1 most-watched...