Tesla sales in Australia are sliding for the first time. Is it stiff competition or the Musk factor?

Elon Musk may be riding high in the US with Donald Trump just weeks away from taking office, but fortunes of his electric carmaker, Tesla, are fading in Australia.

Australian sales dropped again in November, contributing to the brand’s first annual decline.

Tesla registered 2,540 sales in November, according to figures supplied by the Electric Vehicle Council. That’s a 35.5% drop compared with November 2023 and contributes to a 20.9% sales slide for the brand year to date.