Travis Scott's 'Days Before Rodeo' Success Shows the Power of Streaming Services

In August, Travis Scott celebrated the 10th anniversary of his mixtape Days Before Rodeo by making the project available on streaming services for the first time. He sold over 361,000 album units in the first week as consumers got reacquainted with the star-making project — or listened to it for the first time. Scott reached the number two spot on the charts with the ten-year-old mixtape, narrowly missing number one to Sabrina Carpenter’s Short N’ Sweet. The re-release was a smart play for Travis, but also a sign that, for...