Twitter rebrands to 'X' as Elon Musk loses iconic bird logo

Twitter has officially rebranded to "X" after owner Elon Musk changed its iconic bird logo on Monday, marking the latest major shift since his takeover of the social media platform.

The website Twitter.com remained live and branding on the app version of the platform did not appear to change as of early Monday morning.

Twitter’s world-renowned bird logo was transformed into an X, however.

Early Sunday, Musk posted a short video of a flickering "X." Asked if the logo would change in a Twitter Spaces audio chat, he said "yes," telling an unknown speaker: “We’re cutting the Twitter logo off the building with blow torches."

Early Monday Musk tweeted an image of the X branding beamed across Twitter's headquarters.