Vail Resorts' Ski Pass Sales Tumble, Signaling Another Tough Winter Ahead
Economy And Jobs,Business,Colorado,Recession
Signs are pointing to another tough winter ahead for Vail Resorts.
The company sold 12% fewer passes through Sept. 18 for the coming North American ski season, compared with the same period last year. Days sold and pass revenues, which include sales and admissions taxes, also decreased from a year earlier.
For the full year, Vail's resort-reported revenue decreased $131.9 million, or 4.5%, which it attributes primarily to the record-low snowfall out West. Its full-fiscal-year profit, which it reported after Monday's market close, was nearly halved compared with the prior year.
Related Coverage
AllSides Picks
Headline Roundup
September Jobs Report Adds 29,000 Jobs, Less Than Expected
October 2nd, 2026
Headline Roundup
South Korea Pushes Back on Trump's $54B Alaska LNG Investment Claim
October 1st, 2026
News
Tracking Trump’s Campaign Promises
AllSides Staff
October 2nd, 2026
The Insight
The Insight: How Much Are Trade Battles Costing You?
AllSides Staff
September 11th, 2026