Adidas Cuts Ties With Ye, Absorbing €250 Million Profit Hit
Business,Arts And Entertainment,Race And Racism,Kanye West,Antisemitism,Religion And Faith,Twitter,Social Media,Culture
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Adidas AG will absorb a hit to earnings of up to €250 million ($247 million) this year to end its partnership with Ye following a rash of offensive behavior from the rapper and designer.
The German sports company said it’s cutting ties with Ye, formerly Kanye West, with immediate effect, confirming an earlier story by Bloomberg News.
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