Retailers hurt by coronavirus pandemic set sights on Black Friday

Retailers, who took a financial hit because of the coronavirus pandemic and its associated shutdowns, are setting their sights on Black Friday, cautiously hopeful for a day of improved sales.

Businesses are looking to the usual busiest shopping day of the year to boost low sales. But this Black Friday is expected to see more online purchases amid the coronavirus pandemic rather than millions of in-person shoppers.

Many businesses broke from recent years’ traditions of staying open on Thanksgiving and starting Black Friday sales early and instead increased safety regulations for Friday so customers will show, The Associated Press reported.