Facebook says 6% of the content its users see is political

Facebook Tuesday said that political content makes up only about 6% of what users actually see on its platform.

Why it matters: The new number is meant to provide context for reports that have focused on the viral popularity of conservative political content on Facebook.

Details: In a blog post, Facebook's VP of analytics and chief marketing officer Alex Schultz writes that most content that users see in the U.S., even during an election, isn't political.

"Based on our analysis, political content makes up about 6% of what you see on Facebook," he says.
Schultz notes that Halloween saw twice the increase in posting on Facebook than Election Day did, "even though Facebook prompted people at the top of their News Feed (a number of times) to post about voting."