‘Coronavirus’ has been heard at least 9,000 times in earnings updates

More than 1,400 company executives preparing investors and suppliers for the fallout of coronavirus — Apple, Microsoft and Walmart among them — have mentioned the outbreak at least 9,000 times collectively across earnings-report conference calls, according to call transcripts.

That tally — which also includes cruise lines such as Carnival CCL, -19.92%, worried about bookings, and toy maker Hasbro HAS, -8.96% , which sources two-thirds of its merchandise from China — was tracked by natural language processing company Amenity Analytics, through last week.

See:More of what Microsoft, GE, Best Buy, Coca-Cola and other U.S. companies are saying about the coronavirus outbreak

Credit Suisse analysts wrote Monday that they expect the “brunt of the economic/earnings impact” in the second quarter of 2020, with the first-quarter impact likely to be modest.

Market data firm FactSet has taken its own look at trends in EPS estimates as the stock market buckles under the strain of the economic uncertainty from the health crisis, as well as from a sharp retreat in oil prices.