How 16-year-old Greta Thunberg’s rise could backfire on environmentalists

Sixteen-year-old Greta Thunberg from Sweden is the new face of the environmentalist movement, thanks to a pair of impassioned speeches to the U.S. Congress and the United Nations.

But while personalizing a movement, especially with the innocent face of a child, is usually PR gold, Greta’s ascendancy to the forefront of environmental activism could end up being a major negative to the movement – and the environment.