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Headline Roundup April 25th, 2025

Trump Store Begins Selling 'Trump 2028' Merchandise

Summary from the AllSides News Team

Donald Trump's online store has started selling merchandise branded with "Trump 2028." 

The Details: The $50 hat, which started selling on the Trump Store website Thursday, includes the caption “rewrite the rules,” likely referencing the 22nd Amendment. The constitution states that “No person shall be elected to the office of the President more than twice.” Though, Trump has suggested that there are constitutional loopholes around what is considered a third term and that he is “not joking” about it.

How The Media Covered It: The Guardian (Left bias) reported that it is unlikely Trump will actually run for a third term due to his low popularity in opinion polls. The New York Post (Lean Right) highlighted the potential for JD Vance to run for office with Trump as his running mate, then resign to allow Trump to step in. Forbes (Center) emphasized the intentional ambiguity of the hat and included comments from Steve Bannon and Attorney General Pam Bondi about a potential third term from the president.  

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Featured Coverage of this Story

From the Left
‘Trump 2028’ hats and T-shirts for sale on US president’s online store
 ‘Trump 2028’ hats and T-shirts for sale on US president’s online store

Oliver Contreras/AFP/Getty Images

News

Donald Trump’s online store is selling clothing emblazoned “Trump 2028”, the year of the next US presidential election, in which the Republican is constitutionally banned from running.

The 78-year-old, who has seen his approval rating sink in recent opinion polls, has not ruled out serving a third term – though most spectators consider that highly unlikely.

Open on The Guardian
From the Right
Trump store puts ‘2028’ hat on sale in third-term tease: ‘Rewrite the rules’
News

the speculation by putting a red “Trump 2028” hat on sale.

“The future looks bright! Rewrite the rules with the Trump 2028 high crown hat,” an initial description of the $50 item read on the Trump Org’s store website.

Open on New York Post (News)
From the Center
Trump Store Selling ‘Trump 2028’ Hats—Weeks After Trump Says He’s ‘Not Joking’ About Potential Third Term
News

Topline - The Trump Store, which is the official retail site of the Trump Organization, is selling a “Trump 2028” ballcap—just weeks after President Donald Trump told NBC News he is “not joking” about the possibility of running for a third term, which is not allowed under the Constitution.

Open on Forbes
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