Republicans criticize California GOP governor nominee Hilton's ad featuring female Gen Z voters

A campaign ad by California GOP gubernatorial nominee Steve Hilton that appears to attempt to appeal to potential young and liberal swing voters is sparking backlash from fellow state Republicans.

The online ad, titled "Just Try It, California," shows two young women, each with facial piercings, neon-hued highlights and heavy glam makeup, sitting on a bed in a darkened room – with a Pride flag behind them.