Hustle culture's pricey hangover

Rest, longevity and fitness are the new status symbols, and burnt-out Americans are spending big on all of the above.

Why it matters: The wellness economy is in its next phase, beyond fancy gym memberships and meditation apps. The money is going to sleep retreats, executive function coaches, and longevity doctors baked into premium urban real estate. Recovery is its own arms race, if you can afford it.

Dubbed "the burnout economy" by Vox, Americans are traveling near and far to recover from modern life — and hiring coaches to help them manage what AI hasn't fixed and therapy doesn't cover...