More Consumers Shopped Online Than in Stores on Black Friday 2024

Retail observers presented conflicting data on whether in-store traffic was up or down compared with the previous year. Shoppers look for deals on 'Black Friday' at a shopping mall located in Temecula, Calif., on Nov 29, 2024. Shoppers look for deals on 'Black Friday' at a shopping mall located in Temecula, Calif., on Nov 29, 2024. John Fredricks/The Epoch Times Black Friday isn’t what it used to be. According to U.S. retail industry analysis published before and after Nov. 29, online sales and traffic far exceed in-person activity as more...