Ex-Patrón tequila execs launch ‘truly disruptive’ vodka in Texas

Four former Patrón tequila executives are getting back into the alcohol industry with the launch of Weber Ranch 1902 Vodka, an agave-based spirit distilled in Jalisco, Mexico, and finished in Muenster, Texas, 45 miles northwest of Denton. Weber Ranch vodka launches May 7, 2024 and will be distributed in Texas, California, Florida and New York, then nationwide, said Lee Applbaum, president and chief operating officer of Weber Ranch’s new parent company, Round 2 Spirits. “What we do has to be truly disruptive,” he said. It’s rare to make vodka out...