Gap board member, Ripple co-founder want to save crime ridden San Francisco

San Francisco recently saw a new civic pride campaign go live as part of a bid by business leaders seeking to help the Bay Area city. 

Advance SF, the non-profit behind the campaign, said in a press release it aimed to "assert San Francisco’s role as an innovative and thriving hub for business and the arts" and to tout the city as one of the greatest in the world with the new "It All Starts Here" ad campaign. It began last week. 

It also seeks to address what it described as the "negative national narrative" about the city, according to the campaign’s website.