Anheuser-Busch admits to continued plunge in Bud Light sales, insists US still has 'favorable' view of brand

Anheuser-Busch announced a steep drop in profits amid the ongoing boycott against Bud Light this week, but the company insists U.S. consumers still have a generally favorable view of the beer brand.

The company announced that its U.S. revenue dropped 10.5% in the 2nd quarter of 2023, while its earnings prior to taxes, interest and depreciation fell 28.2%, according to the Wall Street Journal.

Anheuser-Busch accompanied the grim numbers with a survey of some 170,000 consumers across the U.S., saying it found a majority remain favorable toward the Bud Light brand, while 80% are favorable or neutral.

The 2nd quarter covered April through the end of June and offers the first look at the damage caused by the Bud Light boycott, which began in April.