Spotify hikes prices for its 200 million premium subscribers
Business,Spotify,Music,Arts And Entertainment
Spotify announced Monday that it is raising the price of its Premium plans for the first time since the music subscription service launched in the U.S. in 2011.
The company’s popular Premium Single plan will now be $10.99, up from $9.99. The new figure brings the pricing in line with individual plans for audio streaming competitors such as Apple Music, Amazon Music Unlimited, YouTube Music and Tidal.
Spotify’s Premium Duo plan will rise from $12.99 to $14.99, while Premium Family and Premium Student will increase a dollar each to $16.99 and $5.99, respectively.
"With 200+ million Premium subscribers, we’re proud to be the world’s most popular audio streaming subscription service, giving Premium users access to on-demand and ad-free music listening, offline music downloads, and quality music streaming," the company said Monday.
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