Bud Light slammed for new ad aimed at winning back customers

Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding partnership with controversial transgender influencer Dylan Mulvaney.

The ad, which is musically set to the 1979 hit “Good Times” by Chic, shows a group of people using ice cold cans of Bud Light to cool off from the intense summer heat in an outdoor setting.

Revelers who appear to be attending a barbecue are seen carrying kegs of Bud Light while using bottles of the beer to wide sweat off their brows.