Kanye West to buy social media platform Parler after ‘censorship from Big Tech’

Kanye West, the rapper and fashion designer who is now legally known as Ye, is said to be on the verge of buying social media app Parler just days after he was removed from mainstream platforms like Instagram and Twitter for anti-Semitic posts.

Parlement Technologies, the parent company of Nashville-based Parler, said it expects the deal to be completed later this year. The company, which has raised about $56 million till date, did not say how much Ye will pay for the acquisition.

Parler, which launched in 2018 as a social media app that billed itself as one that allowed largely unmoderated content in contrast to Twitter and other platforms, was recently reinstated on Google and Apple’s app stores after being removed following the US capitol riots in January 2021.

Ye’s bizarre comments in recent weeks about Jews has coincided with the end of his corporate partnership with apparel retailer Gap.

Adidas, the German-based sporting goods giant which sells Ye’s apparel line, has announced that it has put the partnership under review.