House Democrats have a new strategy to engage voters of color in the midterm elections

The Democratic Congressional Campaign Committee is launching a new, multimillion-dollar effort to engage and mobilize voters of color ahead of the midterm elections, including investments in local organizing and a seven-figure research and polling effort.

The plan, the details of which were shared first with NPR, includes an initial $30 million investment to hire local community organizers, launch targeted advertising campaigns aimed at nonwhite communities, as well as building voter protection and education programs. The committee is also working to combat disinformation efforts that are specifically focused on voters of color.

The announcement comes as Democrats are preparing to defend their slim congressional majorities in 2022, and as many in the party are still assessing their unexpected losses in significant elections this month. It is an early signal of how national Democrats plan to work to ensure that the racially diverse coalition that elected President Biden and delivered victories in key states across the country that gave Democrats a bare Senate majority shows up again.

"What we have learned from studying the 2020 election is when we invest in communities of color, it pays real dividends," New York Rep. Sean Patrick Maloney, chair of the Democratic Congressional Campaign Committee, said in an interview.