Disney Products Generated $63 Billion in Sales in 2024, as Mouse House Again Tops Global Licensing Leaderboard

Sales of licensed products in 2024 broke the $300 billion mark — with Disney representing a little over 20% of the market, according to a new report. The 2025 Top Global Licensors report, released Thursday by trade magazine License Global, found that total retail sales of licensed products last year came in at $307.9 billion, up about 10% year over year. Disney maintained its position atop the ranking of the biggest licensors with an estimated $63 billion in sales, roughly flat with the year prior. Rounding out the top 10...