American Eagle shares jump 25% after retailer touts 'success' of Sydney Sweeney's denim campaign
Markets,Retail,Australia,Business
American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress Sydney Sweeney. In the earnings report, the Pittsburgh-based clothing company credited Sweeney's controversial "Great Jeans" campaign, which launched in July and also included a fall denim collection, in part for a rise in engagement, comparable sales and customer awareness. "The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand," Jay Schottenstein, CEO of American...
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