The Flip Side's mission is to bridge the gap between liberals and conservatives. Taking the form of a daily newsletter, The Flip Side presents liberal and conservative political analyses side-by-side.
"We’re a one-stop shop for smart, concise summaries of political analysis from both conservative and liberal media," according to The Flip Side's website. "Our goal is to become a news source for liberals, moderates, independents, conservatives, and even the apolitical.
"It’s hard to convince liberals to watch Fox or conservatives to watch MSNBC. But if everyone takes 5 minutes a day to read The Flip Side, we’ll have a starting point when talking to our friends and neighbors."