Headline Roundup • July 24th, 2023
Twitter Rebrands to 'X'
Summary from the AllSides News Team
Twitter owner Elon Musk formally changed Twitter's blue bird logo to a new black-and-white "X" on Monday.
The Details: Musk previously changed the company, "Twitter Inc.," to "X Corp," and has spoken of a possible rebrand since taking over last year. He changed his profile photo, and that of the official Twitter account, to the new X logo on Sunday night.
Key Quotes: "It’s an exceptionally rare thing—in life or in business—that you get a second chance to make another big impression," CEO Linda Yaccarino tweeted Sunday. "Soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted.
How the Media Covered It: Sources across the spectrum covered the rebrand as a top story Monday. Both NBC News (Lean Left bias) and Fox Business (Lean Right) described the blue bird logo as "iconic." NBC said the "changes come as the social media giant continues to face competition from Meta's new app, Threads." Fox Business said some of the changes Musk has led, "such as the banning of certain journalists, have prompted backlash."
Featured Coverage of this Story
MATEUSZ SLODKOWSKI/ZUMA PRESS
Elon Musk rolled out a new X logo on Twitter after saying its signature blue bird will fly away.
Early Monday, the Twitter website started showing the new X logo in its upper-left corner, where Twitter’s blue bird once perched. Musk had overnight changed his profile photo, as well as that of the official Twitter account, to the new “X” logo.
The billionaire owner of Twitter signaled the change was coming in a series of tweets early Sunday, posting that Twitter would soon switch its longtime logo—the silhouette of a...
Elon Musk/Twitter / Fox News
Twitter officially has a new look.
Early Monday morning, Twitter owner Elon Musk formally changed the iconic blue bird logo on the social media platform to a new black-and-white "X," which he revealed the day before.
The logo was also displayed on Twitter's headquarters in San Francisco early Monday morning. Twitter's official account on the platform also has the name "X."
"Our headquarters tonight," Musk wrote in a tweet with the new "X" logo projected onto the building's exterior.
Musk previously changed the company, formerly "Twitter Inc.," to "X Corp."
NBC News Digital
Twitter has officially rebranded to "X" after owner Elon Musk changed its iconic bird logo on Monday, marking the latest major shift since his takeover of the social media platform.
The website Twitter.com remained live and branding on the app version of the platform did not appear to change as of early Monday morning.
Twitter’s world-renowned bird logo was transformed into an X, however.
Early Sunday, Musk posted a short video of a flickering "X." Asked if the logo would change in a Twitter Spaces audio chat, he said "yes," telling an unknown speaker:...
