White House hosts first influencer briefing under Trump administration

The Trump White House hosted its first official influencer briefing on Monday, April 28. The event marked a shift from traditional media engagement to include modern digital creators. The briefing, typically limited to credentialed journalists, opened its doors to content creators, political commentators and social media personalities.

Expanding beyond legacy media

White House press secretary Karoline Leavitt led the event. The move reflects the administration’s ongoing effort to engage audiences on platforms where many Americans now consume news, such as Instagram, TikTok and X.

“It’s a shift from relying solely on legacy media outlets,” Leavitt said, reiterating that the Trump administration has aimed to speak to “all media outlets and personalities” since taking office.