Why Nerds Gummy Clusters are the It Girl of candy right now

In 2018, executives at Ferrara Candy Company set out to make Nerds cool again — the candy that is. Why it matters: It worked! In 2020, the company released Nerds Gummy Clusters — addictive little chewy gummies coated in pebbles of crunchy sugar bits — that are the It Girls of Halloween candy this year. • Nerds Gummy Clusters have gotten so big that both the Wall Street Journal and the New York Times published stories about the candy this past week. By the numbers: Six years ago, Nerds had...