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How TikTok Saved Its E-Commerce Business in Indonesia

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You have been granted access, use your keyboard to continue reading. Tap the Play button at the top of any article to hear it read aloud. Agata Pinastika Kenastuti’s children’s clothing shop in Jakarta, Indonesia, was full of inventory when TikTok Shop shut. She “cried for three days,” she said.Credit... When the government effectively forced TikTok to shut down its Shop feature, the company quickly struck an unusual deal with a local company to bring it back. Agata Pinastika Kenastuti’s children’s clothing shop in Jakarta, Indonesia, was full of inventory...

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