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Starbucks New CEO Niccol to Restore Coffeehouse Vibe

Markets,Starbucks,Business

From the Right

Starbucks' new CEO Brian Niccol said he would focus on reinvigorating coffeehouse culture at the chain's stores in the U.S. as he takes the helm in the midst of patchy demand for its pricey lattes. Starbucks named Niccol as its CEO in a surprise move last month, replacing Laxman Narasimhan after the company's comparable sales fell for the second straight quarter this year. In his first week at the job, Niccol said in an open letter he would initially focus on U.S. stores delivering drinks and food on time and...

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