X and Rumble file antitrust complaint against global ad group

Elon Musk‘s social media platform X filed an antitrust lawsuit against the Global Alliance for Responsible Media, accusing the international advertising group of illegally boycotting companies, including the video-sharing site Rumble and other platforms. X Corp. CEO Linda Yaccarino posted a video Tuesday announcing X, formerly known as Twitter, filed a lawsuit against GARM, World Federation Advertisers, and top members of GARM such as Mars, CVS Health, Unilever, and Orsted. The suit is joined by Rumble, an alternative video website to popular platforms like YouTube that conservative influencers laud as...