Steve Cahalan: Downtown Holiday Inn converting to boutique hotel in La Crosse

As of July 1, the former Holiday Inn & Suites hotel at 200 Pearl St. in downtown La Crosse is The Taron B Hotel & Suites , which is not affiliated with any hotel chain. “It’s going to be an upscale boutique hotel” after major interior work that probably will begin in September and could take a couple years to complete, said Ron Brown, who owns the 114-room hotel with his wife, Tara. The hotel will remain open while the work is being done. It was built as a Holiday...