The Protestant Work Ethic could explain a liking for 'natural' health care, research suggests

This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: A strong belief in the Protestant Work Ethic might underpin the decision-making of many people choosing "natural" approaches to health care, new research suggests. Academics say their paper, published in the Journal of Consumer Research, identifies the role of psychological factors in health choices ranging from a preference for vaginal birth—over cesarean sections—to "natural" cold and flu remedies. In the latter case, the preference holds...