Boy Scouts of America announces rebrand to ‘Scouting America’

Boy Scouts of America announced Tuesday that it will change its name to Scouting America next February, to emphasize its commitment to inclusion.

The youth organization said the new name is meant to help everyone, including boys and girls, feel welcome. The change will go into effect on February 8, 2025, the organization’s 115th anniversary, the Boy Scouts of America said.

“While this may be a surprise to some of you, for us this is a straightforward evolution and the next natural step in ensuring all American youth feel welcomed and recognized in an organization that is meant to serve all Americans,” Roger A. Krone, president and chief executive officer of the Boy Scouts of America, told reporters during a Tuesday news conference.

Krone said the rebranding won’t change the organization’s mission of preparing “young people over their lives to make ethical and moral choices by instilling the scout oath, and the scout law. America’s values are scouting values.”