From the Center
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Amazon allegedly tricked users into buying more expensive products through the use of its “Buy Box,” according to a class action lawsuit filed last week. The Buy Box, which features a “Buy Now” and “Add to Cart” button next to eligible items, funnels users into terrible deals through the ease of one-click shopping according to the complaint, Ars Technica reports on Monday.
“Amazon customers reasonably believe that the Buy Box—which presents the only way for a customer to ‘Buy Now’ or ‘Add to Cart’ for a given item—features the lowest-price offer for that item,” says the complaint. “But that isn’t true.”
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