Disney CEO Bob Iger says company’s movies have been too focused on messaging

Disney Chief Executive Officer Bob Iger said Wednesday he will no longer tolerate his company’s partners and creative team prioritizing messaging over storytelling.

“Creators lost sight of what their No. 1 objective needed to be,” Iger said at the DealBook Summit in New York on Wednesday. “We have to entertain first. It’s not about messages.”

Iger has recently pushed to improve the quality of Disney films in 2024 and beyond. He is cutting back the number of movies Disney makes to focus on making better films. Earlier this week, he told Disney employees at a town hall that creating hit movies is the best way the company can change perception for investors and employees.