Meta's EU ad-free subscription faces early privacy challenge

Meta’s shiny new bid to circumvent European Union privacy rules — by offering users a false choice between paying it a hefty monthly subscription for ad-free versions of Facebook and Instagram or agreeing to give up their privacy rights in exchange for free access to its social networks, meaning they will be tracked and profiled by the behavioral advertising giant — has been targeted with a complaint filed by privacy rights group noyb in Austria. As soon as Meta’s plan to deploy a ‘pay or okay’ tactic to game a...