Elon Musk's Twitter officially rebrands, changes iconic blue bird logo to X

Twitter officially has a new look.

Early Monday morning, Twitter owner Elon Musk formally changed the iconic blue bird logo on the social media platform to a new black-and-white "X," which he revealed the day before.

The logo was also displayed on Twitter's headquarters in San Francisco early Monday morning. Twitter's official account on the platform also has the name "X."

"Our headquarters tonight," Musk wrote in a tweet with the new "X" logo projected onto the building's exterior.

Musk previously changed the company, formerly "Twitter Inc.," to "X Corp."