Elon Musk Replaces Twitter’s Blue Bird With an ‘X’

Elon Musk rolled out a new X logo on Twitter after saying its signature blue bird will fly away.

Early Monday, the Twitter website started showing the new X logo in its upper-left corner, where Twitter’s blue bird once perched. Musk had overnight changed his profile photo, as well as that of the official Twitter account, to the new “X” logo.

The billionaire owner of Twitter signaled the change was coming in a series of tweets early Sunday, posting that Twitter would soon switch its longtime logo—the silhouette of a jovial blue bird—to an “X.”

“Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote minutes after midnight ET Sunday.

“It’s an exceptionally rare thing—in life or in business—that you get a second chance to make another big impression,” Twitter Chief Executive Linda Yaccarino tweeted Sunday.