Ex-Anheuser-Busch employee says Dylan Mulvaney campaign a 'strategic destruction of Bud Light'

Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney could have been a "strategic" attempt to permanently alter the brand’s audience, according to an anonymous former employee.

The popular beer brand came under fire in April after a post from Mulvaney’s Instagram account featured a personalized Bud Light can. The backlash to the brand in response to partnering with the transgender figure led to a massive slump in sales.

Though the company's CEO insisted in a statement that it "never intended to be part of a discussion that divides people," the ex-Anheuser-Busch worker suggested that the move was intentional.