Democrats Keep Falling for ‘Superstar Losers’

In the early 2000s, the Japanese racehorse Haru Urara became something of an international celebrity. This was not because of her prowess on the track. Just the opposite: Haru Urara had never won a race. She was famous not for winning but for losing. And the longer her losing streak stretched, the more famous she grew. She finished her career with a perversely pristine record: zero wins, 113 losses.

American politics doesn’t have anyone quite like Haru Urara. But it does have Beto O’Rourke and Stacey Abrams. The two Democrats are among the country’s best known political figures, better known than almost any sitting governor or U.S. senator. And they have become so well known not by winning big elections but by losing them.

Both Abrams and O’Rourke have won some elections, but their name recognition far surpasses their electoral accomplishments. After serving 10 years in the Georgia House of Representatives, Abrams rose to prominence in 2018, when she ran unsuccessfully for the governorship. O’Rourke served three terms as a Texas congressman before running unsuccessfully for the Senate, then the presidency. And they are both running again this year, Abrams for governor of Georgia, O’Rourke for governor of Texas. They are perhaps the two greatest exponents of a peculiar phenomenon in American politics: that of the superstar loser.

The country’s electoral history is littered with superstar losers of one sort or another. Sarah Palin parlayed a vice-presidential nomination into a political-commentary gig, a book deal, and a series of short-lived reality-TV ventures. The landslide defeats that Barry Goldwater and George McGovern suffered made them into ideological icons. I’m talking about something a little more specific: candidates who become national stars in the course of losing a state-level race. There have been far fewer of these. There was William Jennings Bryan, who lost a race for the Senate in 1894, then ran unsuccessfully for the presidency three times. And there was the greatest of all the superstar losers, the one-term representative from Illinois whose unsuccessful Senate campaign nonetheless propelled him to the presidency two years later: Abraham Lincoln.