Goya Foods' CEO said U.S. 'blessed' to have Trump as a leader, and calls for boycott quickly followed

Goya, which says it's the nation's largest Hispanic-owned food brand, is facing a backlash after its chief executive met with and heaped praise on President Donald Trump at the White House on Thursday.

On Twitter, #BoycottGoya and #GoyaFoods were trending in the United States, and some Latinos were also using the hashtag #goyaway.

Trump reached out to Latino voters Thursday with a promised expansion of his "Hispanic Prosperity Initiative," an effort said to include more taxpayer support for charter and private schools, and added tax benefits for "Opportunity Zone" development in urban neighborhoods.

School choice "is a great civil rights issue and may be the great one of our times," the president said.

For the event, which included the signing of an executive order on the initiative, Trump hosted a group of Hispanic supporters — including politicians and business magnates — one day after he met with Mexican President Andrés Manuel López Obrador, who was facing a backlash of his own.