Starbucks CEO sets goals of 4 minute coffee, becoming ‘world’s greatest customer service company again’

The CEO of Starbucks spent the day in suburban Chicago on Wednesday, speaking exclusively with Nexstar’s WGN about the company’s emphasis on providing a better customer experience at one of the world’s most recognized brands.

With plans to turn around sluggish sales and an emphasis on service at the forefront, Starbucks CEO Brian Niccol knows that the customer is the boss. But at the global coffee chain’s store in Niles, Illinois, on Wednesday, the boss was the customer, as he continues to roll out his new version for the company.