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Headline Roundup June 1st, 2016

"Trump University" Documents Unsealed

Summary from the AllSides News Team

Depositions from Trump executives, along with marketing and strategy plans, highlight aggressive sales techniques.

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'Trump University' Documents Put On Display Aggressive Sales Techniques
'Trump University' Documents Put On Display Aggressive Sales Techniques

NPR (Online News)

News

A federal judge released hundreds of pages of court documents Tuesday related to Trump University, Donald Trump's real estate and investment training venture that has sparked lawsuits from former students. The records include a careful guide to selling — and to dealing with reporters.

Open on NPR (Online News)
Trump University ‘Playbooks’ Unsealed in Lawsuit: ‘You Don’t Sell Products, Benefits or Solutions — You Sell Feelings’
Trump University ‘Playbooks’ Unsealed in Lawsuit: ‘You Don’t Sell Products, Benefits or Solutions — You Sell Feelings’

Blaze Media

News

Trump University gave employees detailed instructions on how to entice people to enroll in its real estate seminars, from targeting people making at least $90,000 a year and choosing words of flattery that are most persuasive to picking music for the gatherings — The O’Jays’ “For the Love of Money.”

Open on Blaze Media
The Art of the Swindle
The Art of the Swindle

The Atlantic

News

In court filings, former employees of Trump University allege that it preyed on the insecurities of its students, selling them courses they did not need or could not afford.

Open on The Atlantic

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