‘A huge mistake’: Trump’s crypto allies cringe over family’s startup

Donald Trump’s sons want to turn their father’s growing bromance with the cryptocurrency industry into the new family business. So far, the project’s troubled rollout has succeeded in creating only one thing: a potential political liability for the former president.

Trump’s eldest sons — Donald Trump Jr. and Eric Trump — have been teasing their plans to unveil a crypto startup called World Liberty Financial for weeks. But the launch has been marred in recent days by a series of apparent scams that have redirected fans to fake pages and compromised the social media accounts of other Trump relatives.

The incidents have begun to rattle some of Trump’s allies within the crypto world. They’re warning that his family should shelve a project that they say creates unnecessary political risks and reflects poorly on the industry.

“This is a huge mistake,” said Nic Carter, a Trump supporter who is a founding partner at the crypto-focused venture capital firm Castle Island Ventures. “It looks like Trump’s inner circle is just cashing in on his recent embrace of crypto in a kind of naive way, and frankly it looks like they’re burning a lot of the good will that’s been built with the industry so far.”