Is your favorite influencer's opinion bought and sold?

Your addictive doomscrolling on X, TikTok or Instagram may also be the latest nexus for millions of dollars in secret political corruption.

Over the last month, the problem has come into sharp relief. Newly surfaced documents show that more than 500 social media creators were part of a covert electioneering effort by Democratic donors to shape the presidential election in favor of Kamala Harris. Payments went to party members with online followings but also to non-political influencers — people known for comedy posts, travel vlogs or cooking YouTubes — in exchange for “positive, specific pro-Kamala content” meant to create the appearance of a groundswell of support for the former vice president.

Meanwhile, a similar pay-to-post effort among conservative influencers publicly unraveled. The goal was to publish messages in opposition to Health and Human Services Secretary Robert F. Kennedy Jr.’s push to remove sugary soda beverages from eligible SNAP food stamp benefits. Influencers were allegedly offered money to denounce soda restrictions as “an overreach that unfairly targets consumer choice” and encouraged to post pictures of President Trump enjoying Coca-Cola products. After right-leaning reporter Nick Sortor pointed out the near-identical messages on several prominent accounts, posts came down and at least one of the influencers apologized: “That was dumb of me. Massive egg on my face. In all seriousness, it won’t happen again.”