How to Combat Misinformation

Misinformation is nothing new. It has, however, become ubiquitous and, in some cases, more difficult and time-consuming than ever to debunk. 

When we first started publishing in 2003 — which predated Facebook (2004), YouTube (2005) and Twitter (2006) — viral misinformation took the form of chain emails. Although they were a problem at the time, chain emails were to misinformation what the Pony Express is to ChatGPT.

As the popularity of social media platforms has grown, so too has the scope of viral misinformation and the speed with which it travels. And this falsehood-fraught environment is increasingly where people get their news.