Google faces another DOJ antitrust lawsuit over alleged ad-tech monopoly

Google is set to face its second antitrust trial since September 2023 against the Department of Justice on Monday, this time over its alleged monopolistic power in the ad-tech industry.

The DOJ is filing a lawsuit against Google arguing their advertising technology services creates an unequal field for their competitors and has allowed them to create a monopoly in the advertising space, leading to higher ad prices for customers. 

For Google, their ad-tech service revenue accounts for 77% of their total earnings. The tech giant brought in a total of $307 billion in 2023, but $237 billion of that was produced through Google’s advertising services, according to Google’s annual revenue report.