Harris campaign's Google ads rewrite news headlines

The Harris campaign has been editing news headlines and descriptions within Google search ads that make it appear as if the Guardian, Reuters, CBS News and other major publishers are on her side, Axios has found.

Why it matters: It's a common practice in the commercial advertising world that doesn't violate Google's policies, but the ads mimic real news results from Search closely enough that they have news outlets caught off guard.

According to Google's ad transparency center, the Trump campaign isn't running these types of ads, but this technique has been used by campaigns before.

The ads say that they are sponsored, but it's not immediately clear that the text that accompanies real news links is written by the campaigns and not by the media publication itself.