Meet The Friends Behind The Sold Out Black-Owned Pop-Tarts Brand 'Bop Tarts'

Three friends from The Bronx are behind the hard-to-find “bop tarts” in Target stores nationwide. Jon Gray, Pierre Serrao, and Lester Walker created Ghetto Gastro, the brand behind the toaster pastries and pancake and waffle mix found in a black box in Target’s pastry section. “Bop Tarts” stands for Black-owned pastries, according to Ghetto Gastro’s TikTok. At the heart of their brand is their home. The co-founders describe The Bronx as a muse and driver of global culture. “It’s where Caribbean, Latin, Asian and African cultures seamlessly thrive together, often...